Otto-von-Guericke-Universität Magdeburg


Startup Engineering III: Planning Your Startup

This is the home page for the course "Startup Engineering III" in the summer term 2017. General information on this course can be found here.



Application for the summer term 2017 is possible via LFS during the period from March 1st through March 31st, 2017.



Preliminary semester plan for the summer term 2017:

Lectures / Exercises:
Schedule (tentative):

Within the course, the following dates are planned (L: Lecture; E: Exercise and P: Presentation):



15:00 - 17:00

17:00 - 19:00

01 (KW14)  05.04. L-01a: Introduction L-01b: The Lean Startup
02 (KW15) 12.04. E-01: Startup Idea 
03 (KW16) 19.04. L-02: Reality Check I E-02: Reality Check I
04 (KW17) 26.04. L-03: Reality Check II  E-03: Reality Check II
05 (KW18) 03.05. P-01: Reality Check  
06 (KW19) 10.05. L-04: Potential I E-04: Potential I
07 (KW20) 17.05. L-05: Potential II E-05: Potential II
08 (KW21) 24.05. L-06: Potential III E-06: Potential III
09 (KW22) 31.05. P-02: Potential
10 (KW23) 07.06. L-07: Validation I E-07: Validation I
11 (KW24) 14.06. L-08: Validation II E-08: Validation II
12 (KW25) 21.06. L-09: Validation III E-09: Validation III
13 (KW26) 28.06.  
14 (KW27) 05.07. P-03: Pitch including Reality Check, Potential and Validation

Within the course, the following dates of submission are planned (B: Blog):

Name Date
B-01: Customer Needs 24.04. / 09:00
B-02: Target Market 24.04. / 09:00
B-03: Solution Concept 24.04. / 09:00
B-04: Business Model 02.05. / 09:00
B-05: Iteration (B-01, B-02, B-03, B-04) 08.05. / 09:00
B-06: Customer Benefits 15.05. / 09:00
B-07: Key Features 15.05. / 09:00
B-08: Market Analysis 22.05. / 09:00
B-09: Founders' Vision 29.05. / 09:00
B-10: Iteration (B-06, B-07, B-08, B-09) 06.06. / 09:00
B-11: Experimental Offer 12.06. / 09:00
B-12: Customer Feedback 19.06. / 09:00
B-13: Positioning 26.06. / 09:00
B-14: Accelerator Pitch Report 17.07. / 09:00

Since submission deadlines are well known in advance, no extension of the submission date will be given.


The type of exam for this course will be a "Term Paper" (Hausarbeit), which includes oral presentations. The exam (6 CP) will consist of the following parts:


The grading of the course consists of two parts:

Accelerator Pitch Report

As part of the exam, each student needs to make a report about the accelerator pitch day. The report should contain a decision on which fictitious startups should be admitted to the accelerator. The report should be published on the VentureHackers Blog.

The detail argumentation for the decisions will be graded.

Application for an Accelerator

As part of the exam, each team needs to apply for a fictitious accelerator. As part of this application the team needs to hold a presentation during a fictitious pitch event. Each team will publish the fictitious application for the accelerator as blog article on the VentureHackers Blog.

The weekly iterations as well as the final version of the application will be graded.

Pitch Deck Template

Pitch Report Template

Letzte Änderung: 05.07.2017 - Ansprechpartner: Webmaster